Amazon PPC Manager

  1. Биржа фриланса
  2. Интернет-магазины
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Компания США, которая специализируется на продажах в Амазоне, требуется Amazon PPC Manager. Глубокие познания сервисов Amazon, английский.

Работа постоянная и долгосрочная.

Company Overview: IDL Packaging is a leading industrial supply company committed to innovation and excellence. We’re seeking a talented and results-driven Amazon PPC Manager to optimize our advertising strategies and drive business growth.

Responsibilities:

1. Campaign Strategy and Optimization:

  • Continue to develop and implement comprehensive Amazon PPC strategies to increase visibility, traffic, and sales for a 1400+ ASIN catalog.

  • Monitor and optimize campaigns regularly to ensure maximum ROI and efficiency.

  • Conduct keyword research, competitor analysis, and stay updated on industry trends.

2. Budget Management:

  • Manage advertising budgets effectively to achieve marketing goals.

  • Analyze and adjust bid strategies based on performance metrics and budget constraints.

3. Data Analysis and Reporting:

  • Utilize analytical tools to track, analyze, and report on key performance metrics.

  • Provide actionable insights and recommendations based on data analysis.

  • Extensive data analytics tools are available such as Cobalt 2.0

4. Collaboration:

  • Work closely with cross-functional teams, including marketing, sales, and product development.

  • Collaborate with external agencies to ensure alignment with overall marketing objectives.

5. Ad Creative Testing:

  • Conduct A/B testing of ad creatives and copy to optimize for performance.

  • Stay abreast of Amazon’s advertising features and implement new features strategically. Our account is supported by a dedicated Amazon ads representative.

Qualifications:

  • Proven experience managing Amazon PPC campaigns with a track record of success.

  • In-depth understanding of Amazon’s advertising platform, algorithms, and best practices.

  • Strong analytical skills with the ability to translate data into actionable insights.

  • Familiarity with tools such as Amazon Advertising Console, Google Analytics, and other PPC management tools.

  • Excellent communication and collaboration skills.

  • Ability to adapt to a fast-paced, dynamic environment.

Education and Experience:

  • Bachelor’s degree in Marketing, Business, or related field.

  • Minimum of 2 years of experience in PPC management on Amazon.

Benefits:

  • Competitive salary and performance-based bonuses.

  • Flexible work schedule and remote work options.

  • Professional development opportunities.

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